The Concert Of The World- Concert - 1092 Words

Booming noises, flashing lights, and being crushed by dozens of other people, an epileptic’s worst nightmare. All of these things blended together form my favorite thing in the world- concerts. One of the best concerts I have ever experienced was this summer. My sister, Natalie, and I drove to Council Bluffs to finally see our favorite bands Panic! At the Disco and Weezer live. That particular day was labelled the hottest day of the year. The heat was almost almost unbearable. The photos we took were unpostable due to the rings of sweat that encircled our armpits and necklines. Umbrellas kept the excruciating heat off of our neck, but since the sidewalk had been baking in the sun all morning we could not sit on the sidewalks. Frequent trips into the casino were the only refuge from the agonizing heat. Luckily, we brought a whole case of water for ourselves and our friends. Unfortunately, the water was almost boiling temperature instantly. The rest of our group was m ade up by my friends Sami, Edina, Chloe, and Lacey. Sami, Edina, Natalie, and I planned to be there first and hold a spot for Chloe and Lacey, since Chloe can not medically handle the heat. We already formed our plan of how we would get the best spots, but some strangers helped us out immensely. The kindness of these people taught us a very important and lasting lesson. Sometimes, the least likely people will help you out the most. The people we met towered over us. From a distance, they could beShow MoreRelatedEssay On Concert Band718 Words   |  3 PagesThe subgroup that I’ve chosen for my ethnographic research is Concert Band. Concert Band is a large group of individuals that compose music for an audience, hold for special events, or even halftime at the super bowl. These individuals have a unique sound within them soft, loud, deep sound. With their individual instrument, they can compose a masterpiece; brass, woodwind, percussion they all make beautiful sounds. I’m interested in Concert Band because they are people that simply love to compose musicRead MoreComparing Folk Rock And Baroque Music1097 Words   |  5 PagesComparing Folk Rock and Baroque Concerts: The Alabama Shakes vs. Tomaso Albinoni Meiona Pickett Music Appreciation-MUSI200 August 27, 2017 American Public University System Comparing Folk Rock and Baroque Music: The Alabama Shakes vs. Tomaso Albinoni Throughout mankind’s history, music has been used as a vital form of human expression. Whether capturing and conveying feelings of sorrow, rage, triumph, or love, its primary purpose has always been enthralling and resonating with itsRead MoreAnalysis Of Tiffany Austin s The Concert 865 Words   |  4 Pages2016. My friends and I went to a concert performed by Tiffany Austin. The concert was entitled Tiffany Austin’s Blues de Voyage hosted by Presidio Officer’s Club at San Francisco in partnership with the San Francisco Friends of Chamber Music. As I attend the concert, I categorize myself as a casual listener to a well performed music. I didn’t have enough knowledge yet back then to analyze critically on the performance as it is my first time attending a house concert. It was an exciting experience andRead MoreEssay Music Concert Report957 Words   |  4 Pages1st Concert Report Prof. Schonbrun F1 MU110 The chamber music concert was held in Manhattan School of Music at 5:00 pm Friday, April 15. The concert was conducted by many instruments with various types of music. The atmosphere was fairly intense as the concert hall was approximately the size of an average home living room with about 35 people in the audience. The camber concert was divided into two major parts with an intermission of 15 minutes in between the parts. As for this concert reportRead MoreRudeness in Art1251 Words   |  6 Pages2011, Rigby High School’s Concert Band was coming to the close of another great concert. They were getting to a very dramatic part of the song Ave Maria, and during a break in the melodies, a sharp baby cry was heard throughout the auditorium, followed by a loud yell from a parent. The rest of the concert was a disaster, with conversation and talking heard in the recording. In fact, Rigby has not once gotten a clean recording without conversation and noises in the concerts. Peo ple unfortunatelyRead MoreWalt Disney Concert Hall1522 Words   |  7 Pagesexperience? The Walt Disney Concert Hall located in Downtown Los Angeles, CA is an example of a worthy public space, this year marking its tenth year being open still reflects and engages Los Angeles like few other buildings. In the beginning of the program planning for the Concert hall, the mission of the hall was clear, to create a world-class concert hall with great acoustics and thanks to Frank Gehry’s determination, the hall solved challenges that have frustrated previous concert-hall architects. TheRead More Phish: It’s More Than a Concert Essay1209 Words   |  5 PagesPhish: It’s More Than a Concert Phish has inherited the legacy of the Grateful Dead. A responsibility that includes: playing a different set every night, constant jamming and experimenting. Phish is trailed across the country by adoring fans that think their heroes can do no wrong. What makes them so special is that their music winds together. It is full of freedom and happiness. Their lyrics are totally original; they have this weird way of looking at the world and when they express thisRead MoreNo Bruce Springsteen Or Billy Joel Concert1113 Words   |  5 Pagesand uneasy. This is how I felt the night my friends introduced a new idea to go to a metal concert for the first time. This was no Bruce Springsteen or Billy Joel concert; it was a new entity that was explicitly more fierce and threatening that I have ever imagined. Metal concerts are dangerous and unappealing places where people fight, get hurt, and are reckless with their behavior; attending these concerts have demonstrated how revoking the people and venue can be, and have changed my views on themRead MoreConcert Halls ( Julia Morgan, An American Architect1412 Words   |  6 Pagesâ€Å"These days, concert halls also have remarkable architecture, offering audiences a great show even before they have taken their seats,† says the building data company, Emporis. When concert halls are non-contextual architecture, it makes the whole hall an experience, rather than just the show. The visitor does not even need to purchase a ticket for the show; they can merely wonder around the exterior and interior for enjoyment. Non-contextual designs are becoming more popular which let’s the uniquenessRead MoreRammsteins Made in Germany 1995-2011: A Concert Review739 Words   |  3 Pagesan album of new songs. Although I was relatively unfamiliar with the band, a friend invited me to the concert on February 24, 2012 at the O2 Arena in London. I have heard that Rammstein puts on an entertaining concert, based not just on the pro fessional reviews published in music magazines and newspapers but also from bloggers and users of music-related Web sites like Last.fm. The Rammstein concert turned out to be among the most entertaining live music events I have ever seen. Because the Made in

The Value Of Human Resources - 2362 Words

The Value of Human Resources Many companies are comprised of various departments within, all responsible for their own particular area of expertise. For instance, the individuals that make up Accounts Payable is responsible for ensuring that the â€Å"bills† get paid, Accounts Receivable is responsible for collecting money, etc. One of the departments that seems to at times get slightly overlooked is the Human Resources department, which is odd given the important and valuable role that the individuals within it play. It has been heard that the role of human resource management is to essentially â€Å"push paper†, this couldn’t be further from the truth. Outside of the fact that in many instances these individuals ensure the employees get paid and individuals are hired, it can be suggested that they are essentially the glue that holds the business and its employees together. In fact, Ruth Mayhew explains, â€Å"Human resources plays an essential role in developing a company’s strateg y as well as handling the employee-centered activities of an organization.† (Mayhew, 2016). Human resources has the ability to add great value for businesses such as, establishing a â€Å"best in class† HR strategy, the recruiting process, a company’s competitive strategy, and workforce planning. At a very high level an instance in which human resource management brought about great value in establishing a â€Å"best in class† HR strategy can be seen in the global insurance company Lloyd’s. Lloyd’s has been inShow MoreRelatedThe Value Of Human Resources1780 Words   |  8 Pagesimportance of human resources over the last decade or so has received immense attention. From a macro-level, endogenous theories of growth have recommended that the accumulation of what is also referred to as human capital constitutes the core engine of the growth of macro-economics. On the micro-economic side, resource-based theory looks at the human capital that employees provide as a primary cradle for competitive advantage for companies. Nonetheless, as a result of the growing importance of human capitalRead MoreA Human Resources Value Analysis1398 Words   |  6 PagesA Human Resources Value Analysis of Canada’s Top 100 Employers, Best Employers in Canada, and The Que en’s Competition This human resources study will recommend two of the largest promotional competitions for business rankings found in Canada’s Top 100 Employers and Best Employers in Canada. These competitions define the most efficient workplace environment, which produce the most productive and efficient corporate communities. The one important aspect of Canada’s Top 100 Employers defines the mostRead MoreTeamwork And The Value Of Human Resources1350 Words   |  6 Pagesproject I have taken away several key lessons on both teamwork and the value of human resources. My team established a rhythm and stayed consistent and through this everyone on our team was held accountable for meeting deadlines. In this way, teamwork is valuable because it prevents procrastination. Teamwork also builds comradery and strengthens culture. Prior to taking this course, I had very limited knowledge on the business value of the HR function. This project taught me that the HR function helpsRead MoreCreatin g Value With Metrics For Human Resources1815 Words   |  8 PagesCreating Value with Metrics Traditional approaches to human resources metrics have proven to be inadequate. Businesses have been measuring and reporting on the same data for the last two decades or more, i.e., turnover rates, costs per hire, FTE, and total compensation, but still have â€Å"an inability to directly measure HR’s impact on the bottom line† (DiBernardino, 2011, p. 45). With advances in technology, the rudimentary evaluation of metrics can be expanded to more broad categories, and acrossRead MoreThe Value of Human Resources for Companies Essay672 Words   |  3 Pages The strategic value of Human Resources is only gaining significantly and HRIS must support this trend to provide the high functionality and usability. Today, most of the companies make use of some form of HR system for many of the HR functions. With an HRIS, companies can align HR strategy with business objectives to get the most of out of their workforces and adapt quickly to market changes. A good vendor should share advice and best practices to help maximize a system. However, there may beRead MoreHuman resource practice enhance value chain1160 Words   |  5 PagesHow might exemplary human resource practice enhance and strengthen a firms value chain activities? 1. Definition of Value Chain The value chain is a systematic approach to examining the development of competitive advantage. It was created by M. E. Porter in his book, Competitive Advantage (1980). The organization is split into primary activities and support activities. Primary Activities include: Inbound Logistics, Operations, Outbound Logistics, Marketing Sales, and Service. Support ActivitiesRead MoreHuman Resource Management : An Organization Mission, Vision, And Values2926 Words   |  12 Pagesimportant goal as a generalist is to help HR management to understand how global business operations works with hiring overseas. The challenges of human resources management and the factors to consider when evaluating the essences of Human Resources Management (HRM). Strategies in Human Resources planning of an organization Mission, Vision, and Values. However, training and development competency assessment for a managerial position and evaluating the four criterion of a training programs. The performanceRead Mor eHuman Resource Management And Human Resources1243 Words   |  5 Pages Human resource management Introduction As storey (2001) explains that human resource management concept is typical approach to business which quest to achieve competitive advantage through the strategic disposition of dedicated and committed human work force using array of values, culture, personnel and structural techniques. In simple word Human resource denotes to employees that help to run and drives an organisation which is also the main workforce of any organisationRead MoreHuman Resources : A Fundamental Department Of An Organization913 Words   |  4 PagesHuman Resources is a fundamental department of an organisation; this is because it focuses on the management of the personnel within the company. Human resources has been identified as ‘the source of sustainable competitive advantage and success, this is true when human resources management policies and practices are implemented with the main strategies and objectives set by the company itself. Strategic human resources management emphasises the successful ness of combining policies, strategies andRead MoreThe Value Of The Rugby Players1179 Words   |  5 PagesIn this case, it states the difference regarding accounting treatments of the value of the rugby players in the financial statements. One treatment is to take human resource accounting method to treat the rugby stars as assets in the statement of financial position. The other one is to treat them as expenses. Both methods have their own merits and drawbacks. This report aims to analysis the above two different treatments and assess whether the accounting treatment will change after analysis the AASB

Components of Quality Collaboratives †Free Samples to Students

Question: Discuss about the Components of Quality Collaboratives. Answer: Introduction: Health care professionals must focus on implementing an improvement in clinical care improvement has originated from the industrial environment. The origin of the concept is to be laid out in industrial settings intending to produce better and more in an efficient manner. In the initial stages, healthcare firms have associated to medical inventions and physician interventions (McFadden, Stock and Gowen III 2015). However, in the current era, quality enhancements have emerged as highly general at an organisational level. It is about the standardisation of procedures, development of routines, working with effective practices and evidence-based care, developing patient-centred care and basing factual decisions. Various strategies of quality, methods and methodologies have been initiated in clinical care settings comprising of implementing person-centred care as a nurse in hospital setting, clinical care, lean healthcare and patient-centred care. The journey to utilize wellbeing data innovation (IT), particularly EHRs, to enhance the nature of human services all through the social insurance conveyance continuum is a reliable objective of medicinal services suppliers, national and neighbourhood policymakers, and wellbeing IT designers. The original Institute of Medicine (IOM) report, Crossing the Quality Gap: A New Health System for the 21st Century (IOM, 2001), was a require all human services associations to re-establish their emphasis on enhancing the person centred nursing services and wellbeing of patient care in all human services conveyance settings (DAndreamatteo et al. 2015). Since the IOM report, the human services industry has accentuated the plan and usage of wellbeing IT that backings quality change (QI) and quality checking systems in all levels of the medicinal services conveyance framework (Valentine, Nembhard and Edmondson 2015). Numerous QI systems as of now utilized as a part of human services, including Continuous Quality Improvement (CQI), have been received from different ventures that have adequately utilized QI procedures to enhance the productivity and nature of their merchandise and enterprises. The role of a registered nurse is deemed to be a contributing member of the hospital team. Considering the same, quality improvement in hospitals will focus on offering provider-based, episodic along with fee for service care that is team based and patient based care all through the hospital that offers affordable, seamless along with quality care. Experience along with research have demonstrated that CQI standards, methodologies, and procedures a re the reason for which new care models emerges, for example, Patient-centred Medical Homes (PCMHs) or Accountable Care Organizations (ACOs) (Grol et al. 2013). As training pioneers and staff take in more regarding the CQI techniques and distinguish certain aspects those are best for the coveted sort and changes level in work on setting (i.e., shifting from present state to converted future state), they might perceive incentive in planning an EHR execution in order to address both Reasonable Use prerequisites and certain person-centred care in hospital setting objectives. This Primer gives an outline of person-centred care in hospital setting ideas and forms and will: Define person-centred care in hospital setting and how it applies to EHR executions and practice change methodologies; Identify a calculated system to consider while executing person-centred care in hospital setting procedures in a work on setting; Explore instruments, methods, and techniques that human services and other administration enterprises use to control and oversee person-centred care in hospital setting activities; Guide the determination of the most proper person-centred care in hospital system or methodology for the sort and size of changes the training is thinking about; and, Provide tips to enable the training pioneers to tailor the approach, devices, strategies, and procedures to the special person-centred care in hospital setting activity and work on setting. An effective continuous quality improvement is the sole significant need in the context of healthcare setting (Al-Abri and Al-Balushi 2014). This program consists of the following components: In this component, the problems that take place are solved in a way, which helps in shielding recurrence. CPI can be used as an approach used by nurses in order to understand the complexity of the heath care delivery and through maintaining successful implementation of nursing practices change. This is a part of the basic quality control system and with the help of the same; it could enhance its performance, if corrective actions are effectual (Anatole et al. 2013). This is the initial step in the continual quality improvement (CQI) process. In this component, the identification of potential issues is made and they are resolved before their occurrence. This needs formal documentation of the major processes for better understanding and identification of the overall risk elements (Andersen, Rvik and Ingebrigtsen 2014). This is adjudged as a second step in the process of CQI. This is the last step after resolving the recurring problems and the areas of risk mitigated and identified. During this stage, the provider could concentrate on actual continuous improvement. This could be adjudged as an automatic and institutionalised quest for continuous improvement (Carayon et al. 2014). Benefits of implementing person-centred care as a nurse in hospital setting: The following are the major benefits of person-centred care in hospital setting and these are depicted briefly as follows: With the help of this error, a clinical care could minimise its errors (Chassin 2013). The organisation offers services that are sometimes found as defectives and hence, fixing them with the help of this system could help in solving various issues at a time. One of the basic principles of person-centred care in hospital setting is to enable a business greatly equipped to adapt to the industrial changes. Hence, Sonic Healthcare could adapt to the various systems by seeking advantages of the opportunities along with avoiding threats. The healthcare organisations often undergo through incremental changes and adopting CQI could help the organisations in adapting to the changes quickly (Clark, Silvester and Knowles 2013). From the above evaluation, it has been found that person-centred care as a nurse in hospital setting has originated from the industrial environment. The origin of the concept is to be laid out in industrial settings intending to produce better and more in an efficient manner. In the initial stages, healthcare firms have associated to medical inventions and physician interventions (Nadeem et al. 2013). However, in the current era, person-centred care enhancements have emerged as highly general at an organisational level. It is about the standardisation of procedures, development of routines, working with effective practices and evidence-based care, developing patient-centred care and basing factual decisions. Various strategies of nursing facilities, methods and methodologies have been initiated in clinical care settings comprising of lean healthcare and patient-centred care. Statement of recommendations with rationales: The following are the major recommendations of continual quality improvement and these are depicted briefly as follows: Implementing Plan-Do-Study-Act Strategy- Person-centred care as a nurse in hospital setting projects is focused on making drastic changes within health care processes that affects favourable results through implementing PDSA model. Sonic Healthcare can use such technique in order to maintain healthcare improvement for maintaining quick cycle improvement. Among the exceptional features of such model is cyclical nature that focuses on affecting and evaluating change that is attained n most effective manner by means of implementing small and rapid changes rather than the slow and big ones before changes are carried out all through the system (Ogrinc et al. 2015). Six Sigma Strategy: Six Sigma, initially outlined to be business system includes improving, planning, and observing process for limiting or dispense with squander along with upgrading fulfilment and increasing monetary stability. Implementation of a process is utilized to gauge change through taking into consideration a standard procedure capacity (before change) along with process capability in consideration to guiding potential answers for nursing facilities improvement. There are two major techniques that are used along with Six Sigma. In consideration to such technique the person-centred approach to learning is desired to remain focussed on personal desires, needs, wants and goals so that it turns out to be important for certain nursing and care processes. A review process checks the imperfections, figures a irregularity rate for every million, and utilizations a factual table to get altered over deformity rate per million based on a (sigma) metric. This strategy is relevant to pre-analytic and post analytic types (pretest and post-test contemplates) (Ogrinc et al. 2015). This might focus on focussing on an individuals requirements and as these are explained it can be considered as priorities by the healthcare nurses. The second strategy considers using process variety evaluation to foresee process execution by ascertaining a metric from a specified resistance limits and the variety depending on procedure. This technique is suitable for systematic procedures within which precision and accuracy can be explained by trial methodology (Ogrinc et al. 2015). Aspects of Six Sigma employs five-staged process which is organized, trained, and thorough and can be explained through segmentation, measure, break down, improved along with control (DMAIC) approach. Being person-centred will make sure that the nurses plans care with the individual. For instance, young lady healthcare assistant planning to bathe an old individual serves as an example of person-centred care. In such conditions, the nurse should make sure that she is competent enough to make sure that the bath hoist is working properly and the patient remains clean and refreshed. Initially, the venture is distinguished, verifiable data are checked on and extent of desires is explained. In addition, constant total quality effecting guidelines are selected, implementation goals are characterized along with wellsprings of inconstancy are explained. With the emergence of a new company, information is collected to evaluate the ways in which certain changes improved a process. To help this investigation, standard measures are prepared for deciding the capacity of new procedure (Ogrinc et al. 2015). Conclusion: From the above discussion, it has been found that a key question in most of the healthcare organisations is to find out the ways in managing its improvement initiatives effectively. In this report, Sonic Healthcare has been selected as the organisation and it has realised the significance of quality improvement to support the above-stated efforts. This is of immense significance for the organisation in hard financial situations. Many authors have argued that increasing the amount of resources is not the only solution to the issues identified above. One of the basic principles of person-centred care in hospital setting is to enable a business greatly equipped to adapt to the industrial changes. Hence, Sonic Healthcare could adapt to the various systems by seeking advantages of the opportunities along with avoiding threats. The healthcare organisations often undergo through incremental changes and adopting person-centred care in hospital setting could help the organisations in adapting to the changes quickly Person-centred care in hospital setting improvement has originated from the industrial environment. The origin of the concept is to be laid out in industrial settings intending to produce better and more in an efficient manner. In the initial stages, healthcare firms have associated to medical inventions and physician interventions. However, in the current era, quality enhancements have emerged as highly general at an organisational level. It is about the standardisation of procedures, development of routines, working with effective practices and evidence-based care, developing patient-centred care and basing factual decisions. Various strategies of quality, methods and methodologies have been initiated in clinical care settings comprising of total quality management, six sigma, lean healthcare and patient-centred care. References: Al-Abri, R. and Al-Balushi, A., 2014. Patient satisfaction survey as a tool towards quality improvement.Oman medical journal,29(1), p.3. Anatole, M., Magge, H., Redditt, V., Karamaga, A., Niyonzima, S., Drobac, P., Mukherjee, J.S., Ntaganira, J., Nyirazinyoye, L. and Hirschhorn, L.R., 2013. Nurse mentorship to improve the quality of health care delivery in rural Rwanda.Nursing Outlook,61(3), pp.137-144. Andersen, H., Rvik, K.A. and Ingebrigtsen, T., 2014. Lean thinking in hospitals: is there a cure for the absence of evidence? A systematic review of reviews.BMJ open,4(1), p.e003873. Carayon, P., Wetterneck, T.B., Rivera-Rodriguez, A.J., Hundt, A.S., Hoonakker, P., Holden, R. and Gurses, A.P., 2014. Human factors systems approach to healthcare quality and patient safety.Applied ergonomics,45(1), pp.14-25. Chassin, M.R., 2013. Improving the quality of health care: whats taking so long?.Health Affairs,32(10), pp.1761-1765. Clark, D.M., Silvester, K. and Knowles, S., 2013. Lean management systems: creating a culture of continuous quality improvement.Journal of clinical pathology, pp.jclinpath-2013. DAndreamatteo, A., Ianni, L., Lega, F. and Sargiacomo, M., 2015. Lean in healthcare: a comprehensive review.Health Policy,119(9), pp.1197-1209. Grol, R., Wensing, M., Eccles, M. and Davis, D. eds., 2013.Improving patient care: the implementation of change in health care. John Wiley Sons. McFadden, K.L., Stock, G.N. and Gowen III, C.R., 2015. Leadership, safety climate, and continuous quality improvement: impact on process quality and patient safety.Health care management review,40(1), pp.24-34. Mohammad Mosadeghrad, A., 2013. Healthcare service quality: Towards a broad definition.International journal of health care quality assurance,26(3), pp.203-219. Mosadeghrad, A.M., 2014. Factors influencing healthcare service quality.International journal of health policy and management,3(2), p.77. Nadeem, E., Olin, S.S., Hill, L.C., Hoagwood, K.E. and Horwitz, S.M., 2013. Understanding the components of quality improvement collaboratives: a systematic literature review.The Milbank Quarterly,91(2), pp.354-394. Ogrinc, G., Davies, L., Goodman, D., Batalden, P., Davidoff, F. and Stevens, D., 2015. SQUIRE 2.0 (Standards for QUality Improvement Reporting Excellence): revised publication guidelines from a detailed consensus process.The Journal of Continuing Education in Nursing,46(11), pp.501-507. Reames, B.N., Ghaferi, A.A., Birkmeyer, J.D. and Dimick, J.B., 2014. Hospital volume and operative mortality in the modern era.Annals of surgery,260(2), p.244. Taylor, M.J., McNicholas, C., Nicolay, C., Darzi, A., Bell, D. and Reed, J.E., 2013. Systematic review of the application of the plandostudyact method to improve quality in healthcare.BMJ Qual Saf, pp.bmjqs-2013. Valentine, M.A., Nembhard, I.M. and Edmondson, A.C., 2015. Measuring teamwork in health care settings: a review of survey instruments.Medical care,53(4), pp.e16-e30.

My visit to Kyoto the old capital of Japan Essays -

Muflah Al Qahtan: Professor: Camil Alexander English 1301 My visit to Kyoto the old capital of Japan Introduction Tourism and Traveling in General are deemed as good experiences that people seem to seek. As a person interested in Travelling that combines good scenery with history, there weren`t many destinations in mind however, my decision in the end was to visit Kyoto in Japan. Out of the various cities in Japan, Kyoto is known for its captivating scenery, historical temples, amazing illuminations and lively festivals. The old capital of japan captivates visitors by its deep history that goes back to over 1200 years when it was first established under the name of Heinan-kyo, Heinan-kyo was a political center where the Emperor, Nobles, officers and Soldiers worked. It was A natural medley of willows and cherry blossoms weave themselves into brocade, the Heian-kyo" as described in a poetic verse that describes the city at that time. While Kyoto is no longer the Capital, the architecture and the history left within the city keeps it a famous tourism destination and captivates the attention of a lot of people in the world. My visit to the amazing Temples within Kyoto During my visit to Kyoto, the ancient architecture of the temples was amazing to see, the Golden pavilion being the most captivating building of all. You get to see a gold, glided temple built near a pond surrounded by a garden full of trees. In the garden, you can see a small rainbow forming from the mini-waterfall as water streamed down to hit a bunch of slightly dangerous looking rocks. Outside the Garden and just before the exit you get to enjoy tea in a traditional Japanese area sitting on the ground surrounded by nature. Beside the amazing architecture used in the Golden Pavilion, a similarly build temple exists within the city, being modeled after the Golden Pavilion the temple got the name of The Silver Pavilion, outside the building of the Silver Pavilion a lovely garden exists where leaves fall on a slope of mossy grass and the wind creates a refreshing breeze the tickles the skin and refreshes the mind. The Silver Pavilion differs from its presider the golden Pavilion in that it`s build upon a slope and beside the mossy garden a sand garden exists where pure white sand can be seen decorating the place. Another amazing place within my trip was the pure Water Temple, the illuminations of the temple being a magnificent sight for the eyes to see. You feel dazed as you see the light dancing and illuminating on the kouyou leaves surrounding the temple, creating an astonishing harmony of colors. The trees surrounding the temple illuminating with light create a very good atmosphere for taking pictures and the sloped streets of the Higashiama district just outside the temple give off a traditional vibe, with tons of wooden shops and building to buy souvenirs and local food, a bunch of which were really delicious including Ramen, steamed buns, cotton candy and Takoyaki. The Inari shrine The Inari shrine was another important place within the Trip located on the top of a mountain, with its huge gate and innovative design the shrine is a well-known tourist destination, on the way to the shrine you get to see the Tori`s which are gates built by the people with the beliefs that a gate built in that shrine will bring prosperity to the owner`s business. Walking inside all the Gates seemed surreal and the view from halfway across the hike looked more than incredible, while the trip up does mesmerize you and you get to enjoy yourself, after a day full of walking, the trip down might be more painful than enjoyable. Gardens and Natural scenery The final and the most important place within the trip was the Arashiyama which is located in the western outskirts of Kyoto, the Arashiyamas scenery are splendid with the garden in tenryu-ji temple being the most beautiful thing you could ever see truly befitting the description given to it by The UNESCO as The most beautiful garden in the world. The Bamboo Grooves within the garden were idyllic and the magical feeling you get while walking along a path surrounded by neatly organized Bamboo sticks

Origin of Triads essays

Origin of Triads essays Although in modern times, the Triads are mostly associated with criminal activity, they originated as mutual support organizations for people at the bottom of the social hierarchy and to defend the common people from those of positions in power "to offer unacquainted people the kind of protection and mutual aid normally afforded by family members" (Murray 178). How they began has been agreed back and forth for many years and lots of theories have come up. However it is generally accepted that the Triads were established during the fall of the Ching dynasty, even thought there are some that argue that the Triads date as back as the Han dynasty. It is also accepted that it was the Chinese who developed the Triads to rebel against the Manchus and foreign traders from Europe. The Mandate of Heaven is an important tradition that dates back to the Chou dynasty who established this concept to justify their hostile take over of the Shang dynasty. When all was at peace and China was prospering, the people recognized that the Emperor held the Mandate of Heaven, during this time secret societies like the Triads were not needed and dramatically lost power. However, as the dynasty progressed and the Emperors rule lessened and corruption increased, support for the secret societies increased until it got so big that revolts occurred the eventually the former dynasty was ended and a new one formed in its place. Predominately, two theories have stuck out from the rest as the most likely theories of the rest. One theory is that they were secret organizations established by radical Chinese who recognized that the Ching was losing the Mandate of Heaven and so they organized rebellions against the Ching. The other theory states that it was the survivors of a massacre organized by the Ching Emperor, five disgruntled Shaolin monks that went into hiding and established several secret societies to rebel against the Ching (Liu 20). As Manchuria w...

Negligence Essays and People’s Wrong Relations with One Another

Negligence Essays and People’s Wrong Relations with One Another Negligence essays, written on different issues and by different people, concern wrong treatment of the individuals, property, buildings, various mechanisms. Dealing with tort laws and criminal justice science, a person could say that negligence essays are very important for a criminal justice course. Having analyzed the concepts concerning the negligence essays, a person could say that negligence essays fully complete many people’s views concerning the tort laws and science connected with it. The following points are the most important concerning negligence essays: Degree of social harm. Different forms of negligence present various forms of social harm. Having fixed the bicycle insufficiently and let another person ride it may result in the person’s crash and bones’ fracture. Nuclear plant mechanism wrong usage, resulting in thousands of deaths, is quite a different matter from the instance mentioned in the first case. It means that potential degree of social harm and probability of its occurrence must be specially stressed in the negligence essays. Affecting other people. Negligence is not very severe when it concerns one specific individual. A person has a choice to live the life the way he/she considers necessary or even commit a suicide. However, when the other people’s lives are at stake, a person must be very careful and cautious. Nobody deserves the right to arrange other people’s lives or take it away from them. This point is very important to be mentioned in the negligence essays. Material loss and property wastes. Writing negligence essays, a person might stress the point of their influence on the human society and precautions that must be taken in order to avoid any tragedies, catastrophes and calamities. Having examined the most vital points of negligence essays, a person might say that he/she is more prepared for this life and its harshness.

Summary for videos Essay Example | Topics and Well Written Essays - 250 words

Summary for videos - Essay Example Professor Bobo also notes that among the five drugs that have been classified as illegal, policy formulators have distinct cocaine as the â€Å"most illegal† yet scientifically, other drugs have worse effects on users. This is specifically because Black only deal in cocaine. According to Professor Bobo, the existing punitive law, coupled with the assumption that prisons and jails should be the primary reaction to crime, is racially designed. In the presentation by Professor Bobo, he points out key factors believed to be the main causes of cycles of crime as economic, cultural and political. Some of this includes intensive joblessness, poverty, and family breakdowns. All the way since 1960s, one in every eighteen Blacks has been in jail or in some form of criminal justice process. This makes the society in which the Black children grow in being unstable, with many of them having missed opportunities of obtaining college education and serving in military. It therefore follows that cycle of crime continue in the neighborhood. The presentation by Professor Bobo resonates so well with the situation in Chicago where â€Å"interrupters† reveal their side of the story and what they believe causes gang violence. In their pursuit of making difference, the experience by the interrupters reveal issues like lack of education, poverty and unsafe environment as some of the propagating factors of violence in their

Lord Jenkins Essay Example | Topics and Well Written Essays - 1500 words

Lord Jenkins - Essay Example Sivaprakasapillai, and the fact that he was a member of the board of examiners and of the scrutinising committee. The third ground was to the effect that by reason of the first "the maxim that justice should not only be done but also appear to be done" had been violated. The fourth ground comprised the substance of the plaintiff's case and was to the effect that the evidence of the various witnesses who appeared before the commission of inquiry, including the evidence of Miss Balasingham, was taken in the absence of the plaintiff, who was not aware of what evidence was led against him, and that in the circumstances one of the essential elements of natural justice was not observed, inasmuch as the plaintiff was not aware of the case he had to meet. The fifth ground was to the effect that the evidence of the various witnesses was not taken entirely before all the three members of the commission of inquiry, and that such evidence was acted on by the commission, and that this circumstanc e was also a violation of the elementary principles of justice. The plaintiff further alleged that there was no evidence upon which the commission of inquiry could reasonably find the charge against the plaintiff proved, that the finding arrived at against the plaintiff was one which had not been arrived at in conformity with clause 8, and that the finding and decision were therefore void and of no effect. The allegations of bias or disqualification against Professor Mylvaganam as a member of the commission of inquiry were rejected in both courts as without substance. The allegation to the effect that there was no evidence upon which the commission could reasonably find the charge against the plaintiff proved was (so far as open to the court) clearly ill-founded. The allegation to the effect that the finding was not arrived at in accordance with clause 8 turned on the fact that the Vice-Chancellor appointed two other persons to sit with him as a commission of inquiry to investigate the matter, instead of proceeding to investigate it alone. It was held in both courts that this procedure was not open to objection, inasmuch as this was merely a method, which the Vice-Chancellor was free to adopt if he chose to do so, of satisfying himself of the truth or falsity of the charge, and the Report was a report by him for the purposes of clause 8 although signed by the two other members of the commission as well as himself. The plaintiff having taken no steps to appeal against *230 the decision of the court below on these matters of complaint, their Lordships need say no more about them. There remain the complaints to the effect that the evidence, including that of Miss Balasingham, was taken in the absence of the plaintiff who was not aware of the evidence led against him or of the case he had to meet; and that the evidence of certain witnesses was taken by the Vice-Chancellor in the absence of the other members of

The Balance of Good and Evil Essay Example for Free

The Balance of Good and Evil Essay â€Å"The Tyger† by William Blake expresses the idea of the creation of evil. It involves a very powerful rhyming scheme to convey the strength of the matter. Through the use of metaphors relating to certain gods, both Christian and Greek views, the image of the â€Å"Tyger† is described. This poem is the second in a pair which was published in his collection Songs of Experience in 1794. Blake’s previously written poem â€Å"The Lamb† was written in his collection Songs of Innocence in 1789, and it represents the complete opposite, the creation of good. Both poems are very necessary to generate the essential question; is the creator of the tiger the same creator of the lamb? Focusing on just â€Å"The Tyger,† Blake questions the maker of this evil beast, and the purpose behind the making. The Lamb is an extremely important piece to both collections. The poem’s focus is centered by the question of creation, but it does so in a modest way, opening as a simple question to a lovable, fragile creature. Little Lamb, who made thee? (1) In the first stanza of the poem the speaker asks the lamb who is responsible for both life and the creation of this innocent creature with the softest clothing and Gave thee such a tender voice (6-7). The lamb symbolizes the association between civilization and the natural world. The lamb is also a representation of pastoral innocence, connecting the urban world with Gods creation. Pastoral life holds a great deal of strength in the poem. This collection contains many pastoral scenes. These peaceful images of life outside of the busy city strongly suggest a sense of peace and tranquility. This connects the characters of the poem to the natural world, where they can consider their existence without the interference of human components. Blakes tender choice of words creates a spiritual mindset which answers the question in first-person narrative in the second stanza that a higher power is responsible. In answering as Jesus Christ, Blake presents his own admiration for God: He is called by thy name, For He calls Himself a Lamb. He is meek, and He is mild; He became a little child. I a child, and thou a lamb, We are called by His name. Little Lamb, God bless thee! Little Lamb, God bless thee! (13-20) By stating Jesus Christ as the lamb’s creator, Blake is signifying that everyone is in some respect a lamb created by God. Although Blake’s religious views are clearly stated in both his collection of poems and in biographies, a creation of his own mythology is tied into his work shown by illustration and by the poems themselves. The second quatrain starts off asking another question, â€Å"In what distant deeps or skies burnt the fire of thine eyes? †(5-6) Distant deeps creates an image of Hell, while skies is referring to Heaven. The eyes are in fact God’s eyes. The question as a whole is asking if it was God in Heaven who created this beast, or Lucifer in hell. Blake is known for using references to Greek gods and goddesses. The question â€Å"On what wings dare he aspire? † (7) depicts Daedalus and his son Icarus who fell from the melting sun after ignoring instructions from his father not to use his wings to fly. The question immediately following also symbolizes a Greek reference. â€Å"What hand dare seized the fire? † (8) represents the Titan Prometheus who was sentenced eternally to a rock where an eagle would devour his liver over and over everyday, in punishment of stealing fire to benefit human civilization. These Greek depictions help to enhance to message of religious drama. Blake is making a bold statement by asking a question that many of us ask at some point in our lives. Is the same god who created all the good in the world, specifically represented by the lamb, also the creator of the Tyger, which represents the brutal side of nature, and in the bigger picture, reality. â€Å"Did he who make the lamb make thee? † (20) This questions the probability of a god creating something so beautiful and pure, but then allowing the creation of something so horrible. Blake uses a very interesting and powerful technique with the line â€Å"frame thy fearful symmetry† (4,20) He uses it twice, and the first time it begins with â€Å"could. † The second time, however, it begins with â€Å"dare. † The repetition and alteration of the phrase serves as a tool to describe the change of tone from questioning the capability to interrogating the reasoning. Symmetry is important because it shows the relationship betwen the Lamb and the Tyger. They are the same in that they are both part of Gods creation. They are both equally important tools of nature, but they are different in that the lamb represents innocence, youth, and positive aspects of nature, where as the tyger represents the more powerful fearful part of nature. Though both can be beautiful in their own way. The Tyger is beautiful in a more experienced light, as one recognizes the striking colors and form of this graceful, yet deadly beast, where as the Lamb is seen in a more childish fashion. Both good and evil are present in the world today. Although they each serve different purposes, their contributions to humanity bring each other balance. â€Å"The Lamb† and â€Å"The Tyger† are equally vital in the intended creation of good and evil, and they share the same creator.

90s :: essays research papers

Music in the nineties can be simply described as diverse. Diverse meaning that music has been segregated into hundreds of groups. This report will refer in detail to three genres of music: Alternative Country, Rap, Alternative Rock. It will also cover certain aspects indicative of the 90's. Alternative Country Music In 1990, a band called Uncle Tupelo from Belleville, Illinois, released their debut album. Titled No Depression, it featured a rough mixture of punk-rock songs, but it also added something different: several toned-down, acoustic ballads that had a distinct country flavor. A few years later, that simple little song and album title became the name of an internet fan club and chat group. It didn't stop there, in 1995, a magazine of the same name went into publication, and "No Depression" soon became the leading title for a progressive alternative country movement. Other names include "insurgent country" "Americana," or simply "alt.country," the latter is a reminder of the role the internet has played in the growth and publicity of this movement. For the most part, No Depression or alt.country bands aren't much of a threat to the sales figures of mainstream Nashville country artists. But the speed with which this music has caught on has shown that a substantial number of people have grown weary of the overproduced pop trends of 1990's mainstream country music, and the limited range of styles and sounds that are typically played on country radio stations. Rap Music Rap of the late 70's and 80's, commonly called "old school", was made by DJs scratching records and playing drum loops, with MCs rapping over the resulting rhythms. As the genre progressed, hard-rock guitars and hard-hitting beats were introduced by Run-D.M.C., the first hardcore rap group, and the scratching techniques were replaced by sampling. With their dense collages of samples, beats and white noise, Public Enemy took sampling to the extreme, and they helped introduce a social and political conscience to rap. This faded in the '90s, as gangsta rap, originally introduced by NWA, who used Public Enemy's sound as a template, became the dominant form. By the '90s, gangsta rap, which originally was in direct opposition to such pop-oriented rappers as MC Hammer, had become smoothed over and stylish, and consequently was more popular than ever, as evidenced by the success of pop-gangsta Puff Daddy in the late 90's. Alternative Rock Music Alternative pop/rock is essentially a catch-all term for post-punk bands from the mid-'80s to the mid-'90s. Though there is a variety of musical styles within alternative rock, they are all tied together since they originally existed outside of the mainstream.

Research Paper on Limited Speech on College Campuses

Student Prof. English 1020 Should Colleges Be Limited to Speech? In â€Å"The Freedom to Offend,† Ian Buruma explains how we have the right to speak freely and how we can have the freedom to offend our own being. America is the land of the free and we can say what we want because of the First Amendment. Limiting speech could become an issue on college campuses because some students inevitably choose to follow the hate speech codes and some would choose to disobey the hate speech codes.I am focusing on how campuses are allowing policies to be put into place that limits students on what they can say as well as how hate speech affects students. Limiting speech and hate speech on campuses goes against the First Amendment, it goes against student rights, the use of censorship violates the First Amendment, and limiting speech affects our diverse college campuses more frequently. The First Amendment provides guidelines on how America should work. The First Amendment states that, â₠¬Å"Congress shall make no law†¦abridging the freedom of speech†¦Ã¢â‚¬  (Greenup 606).One of the main reasons that the United States of America was founded was for the right to speak freely. America is unique because of this freedom. It seems that this is no longer the case because the courts have been forced to create a tightrope on how people express themselves through freedom of speech. Greenup states that on college campuses we get the image of â€Å"a place where ideas and theories are analyzed, debated and honored—and where no opinion is shunned† (Greenup 608). Universities should not create any type of policy that renders us from speaking what we want.Universities have begun to limit what students can say and who can give a speech at the university. Universities bring in outside speakers to speak to the student body; however, in some cases speakers can create controversy. For example, Lisa Williamson came to speak at a university located in the Midwest about issues related to diversity. After Ms. Williamson spoke an organization known as the â€Å"Invisible Empire, Knights of the Ku Klux Klan† came into the universities offices of Diversity and Equal Opportunity and asked to speak, but the university denied their request.The university believed that the Ku Klux Klan preached â€Å"faulty information† but still the Ku Klux Klan demanded that they be â€Å"afforded the same opportunity to address the university community as was provided for Ms. Williamson† (Greenup 606). The university still would not give them the right to speak because it did not reflect the tone of Ms. Williamson’s presentations (Greenup 605-606). Now even though most people do not agree with the ways of the Ku Klux Klan I honestly think they have the right to speak to their followers and anyone who wants to listen.I do not agree with their ways, but this is America and many people do not understand the concept that we all have the ri ght to speak freely. If someone says that we cannot speak then that is going against the first amendment. Bradley W. Wendel of the Harvard Journal of Legislation says, â€Å"To put the point bluntly, colleges and universities are in the business of controlling the speech of members of their communities, and trying to affect the beliefs of students† (Wendel 408).What Wendel is stating here is that colleges nowadays are controlling what anyone can say and what we believe. The Ku Klux Klan has the right to speak what they believe and colleges should not tell them that they cannot speak. Colleges cannot control what we say, it is just wrong. To not let anyone speak because of his or her beliefs is just completely wrong. The Ku Klux Klan has a right to speak freely. The university has put in hate a speech code that entitles only a few certain people to be able to speak.Ku Klux Klan goes with these hate speech codes that make them unable to express their opinion. Hate speech codes become useless because laws that have already been placed instead of relying on freedom limiting hate speech codes can solve problems. Hate speech codes go against our fundamental rights as citizens of the United States of America because of our freedom of speech. A second reason why universities should not limit people’s freedom of speech would be because of censorship. Censorship is speech that has been censored because it has been deemed inappropriate or harmful.Also when the government uses censorship it is unconstitutional. An example of censorship would be that according to Sara Hebel of the Chronicle of Higher Education, public-college officials in California would be strictly limited in their ability to censor the content of student-run newspapers under proposed legislation that passed the State Assembly this month (Hebel A28). Hebel explains that college students are worried that the bill will provide campus administrators to infringe new limits on what students say (Hebel A28).Hebel accurately reflects on the issue at hand and I agree with her position because students should not have to limit what they can or cannot say in a newspaper. Citizens need to know the truth and the truth would not be fully explained and contrasted without something like hate speech. The bill states: The bill would write into state law broad protections for the written speech of college journalists, a move that would complement and enhance the free-speech rights to which students are already entitled under the First Amendment.It would also prescribe how campus administrators might oversee student publications that colleges help finance and operate. Under the measure, which now goes to the State Senate, college administrators would retain the ability to discipline students for publishing hate speech. And students would still be required to observe libel and slander laws (Hebel A28). Freedom of speech should not be limited except when freedom of speech is put into harm ful situations. Slander is when someone makes a false spoken statement that damages someone’s reputation.This is an example of when freedom of speech should be limited. It is wrong for someone to initially defame someone. Another example of when speech should be limited is libel. Libel is when someone damages someone else’s reputation expressed through writing. Hate speech can come in many forms and limiting speech would be wrong unless it was put into a harmful situation. Another example of how hate speech codes are affecting students would be at Emory University. Gerald Uelmen is a professor at the Santa Clara University School of Law. Professor Uelmen is renowned for his extensive experience in criminal law.He is most well-known for serving on the defense team for the trial of People v. O. J. Simpson in 1994-1995. Well according to Uelmen hate speech codes follow several formats. Some codes, including Emory's, prohibit speech or conduct that creates an intimidating, hostile, or offensive educational environment. Court rulings have prohibited public (state-run) colleges and universities from enacting codes that restrict the constitutional right to free speech based on content (Uelmen). I like the fact that hate speech codes make sure that students are safe within the university.I also like that universities are not suppose to put in codes that will go against the First Amendment. I also think that universities probably do not follow these laws all the time especially earlier when I mentioned the new newspaper bill. It is not right for students to have to know these policies for hate speech codes; it just is not fair towards the students. In society these days people should not have to worry about other people talking about them behind their back. Everyone works together in this world and I do not understand why we cannot just get along.According to Jeremy Waldron, a professor that taught law and philosophy at New York University Law School, was a professor of social and political theory at Oxford, and was an adjunct professor at Victoria University in New Zealand, believes that â€Å"we are diverse in our ethnicity, our race, our appearance, and our religions, and we are embarked on a grand experiment of living and working together despite these sorts of differences† (Waldron) just like colleges. He believes that everyone should not live in fear and just to live life day by day.Hate speech on college campuses are more diverse and the experiences of hate speech occurring is more likely to happen. I believe that no one should have to live in fear on college campuses because of hate speech. White people are not superior, I mean look at President Barrack Obama, he is black and the leader of our country, and so he must be doing something right. But since people have to live in fear, according to Waldron the older generations of the black and Muslim families have to explain to their children why slanderous, libelous, and hateful statements are made towards them.Waldron says, â€Å"Can their lives be led, can their children be brought up, can their hopes be maintained and their worst fears dispelled, in a social environment polluted by these materials† (Waldron). This quote explains what people of different minorities have to endure for their children. Can their children be brought up different than they were? Hate speech is an awful thing to succumb to and people of different diversities especially on college campuses should not have to go through that pain.Waldron also says, â€Å"Diversity† and â€Å"inclusiveness† are so wonderful but fragile that maintaining the â€Å"dignity† of â€Å"vulnerable minorities† (Professor Waldron loves this expression) is a positive obligation not only for government but also for individuals. The law should therefore require us to â€Å"refrain from acting in a way that is calculated to undermine the dignity of other people† (Waldron). This quote by Professor Waldron tells us that diversity is a good thing, but it is also a fragile thing. Waldron says that the law should require us to refrain from undermining the dignity of the â€Å"vulnerable minorities. As citizens of the United States of America we need to quit hating people and let them have a say in how they feel. America is suppose to be the melting pot of the world and the land of the free and no body needs to be limited to it. In conclusion, limiting freedom of speech and allowing hate speech codes to be involved in our college campuses is unconstitutional. Limiting freedom of speech and allowing hate speech into our college campuses is wrong. University students are one of the main focus points in our society that are affected by limiting speech.They do not have the right to speak what they want because of hate speech codes and because university officials have a policy on what they can say or do. I honestly think there is something we can do about this, but everyone would have to work together. Unfortunately, I do not see that happening any time soon. Sooner or later this is how America is going to become. If we do not act soon we will no longer have the right to say what we want and the First Amendment will slowly disappear. We will not have the right to what we want to say anymore.Being able to say what we want in this country is a privilege. Most people in other countries do not get to say what they want because their country will not allow them to do so. No one should be able to take our right away from us because it ay hurt people. This is America, many important officials wrote the Constitution of the United States of America in 1787 for a purpose. They wanted us to have freedom and the right to do many things people could not do. The Constitution has been in place and used since 1789. This piece must be important if we are still using it today in our government systems.So in conclusion, college students shoul d not be limited to speech and hate speech codes should not come into effect within Americas college systems. Works Cited Buruma, Ian, â€Å"The Freedom to Offend. † The Best American Essays 2007. Ed. David Foster Wallace and? Robert Atwan. Boston: Houghton Mifflin, 2007. 22-27. Print Greenup, John S. â€Å"The First Amendment And The Right To Hate. † Journal Of Law ; Education 34. 4 (2005): 605-613. OmniFile Full Text Mega (H. W. Wilson). Web. 13 Nov. 2012. Hebel, Sara. â€Å"California Bill Would Curb Official Censorship Of Student Newspapers. Chronicle Of Higher Education (2006): A28. OmniFile Full Text Mega (H. W. Wilson). Web. 11 Nov. 2012. Uelmen, Gerald. â€Å"The Price of Free Speech: Campus Hate Speech Codes. † Santa Clara University, 1990. Web. 13 Nov. 2012. Waldron, Jeremy. The Harm in Hate Speech, Harvard University Press, 2012, 292 pp. , 26. 95. Web. 13 Nov. 2012. Wendel, W. Bradley. â€Å"A Moderate Defense Of Hate Speech Regulations On Universit y Campuses. † Harvard Journal On Legislation 41. 2 (2004): 407-420. OmniFile Full Text Mega (H. W. Wilson). Web. 13 Nov. 2012. Research Paper on Limited Speech on College Campuses Student Prof. English 1020 Should Colleges Be Limited to Speech? In â€Å"The Freedom to Offend,† Ian Buruma explains how we have the right to speak freely and how we can have the freedom to offend our own being. America is the land of the free and we can say what we want because of the First Amendment. Limiting speech could become an issue on college campuses because some students inevitably choose to follow the hate speech codes and some would choose to disobey the hate speech codes.I am focusing on how campuses are allowing policies to be put into place that limits students on what they can say as well as how hate speech affects students. Limiting speech and hate speech on campuses goes against the First Amendment, it goes against student rights, the use of censorship violates the First Amendment, and limiting speech affects our diverse college campuses more frequently. The First Amendment provides guidelines on how America should work. The First Amendment states that, â₠¬Å"Congress shall make no law†¦abridging the freedom of speech†¦Ã¢â‚¬  (Greenup 606).One of the main reasons that the United States of America was founded was for the right to speak freely. America is unique because of this freedom. It seems that this is no longer the case because the courts have been forced to create a tightrope on how people express themselves through freedom of speech. Greenup states that on college campuses we get the image of â€Å"a place where ideas and theories are analyzed, debated and honored—and where no opinion is shunned† (Greenup 608). Universities should not create any type of policy that renders us from speaking what we want.Universities have begun to limit what students can say and who can give a speech at the university. Universities bring in outside speakers to speak to the student body; however, in some cases speakers can create controversy. For example, Lisa Williamson came to speak at a university located in the Midwest about issues related to diversity. After Ms. Williamson spoke an organization known as the â€Å"Invisible Empire, Knights of the Ku Klux Klan† came into the universities offices of Diversity and Equal Opportunity and asked to speak, but the university denied their request.The university believed that the Ku Klux Klan preached â€Å"faulty information† but still the Ku Klux Klan demanded that they be â€Å"afforded the same opportunity to address the university community as was provided for Ms. Williamson† (Greenup 606). The university still would not give them the right to speak because it did not reflect the tone of Ms. Williamson’s presentations (Greenup 605-606). Now even though most people do not agree with the ways of the Ku Klux Klan I honestly think they have the right to speak to their followers and anyone who wants to listen.I do not agree with their ways, but this is America and many people do not understand the concept that we all have the ri ght to speak freely. If someone says that we cannot speak then that is going against the first amendment. Bradley W. Wendel of the Harvard Journal of Legislation says, â€Å"To put the point bluntly, colleges and universities are in the business of controlling the speech of members of their communities, and trying to affect the beliefs of students† (Wendel 408).What Wendel is stating here is that colleges nowadays are controlling what anyone can say and what we believe. The Ku Klux Klan has the right to speak what they believe and colleges should not tell them that they cannot speak. Colleges cannot control what we say, it is just wrong. To not let anyone speak because of his or her beliefs is just completely wrong. The Ku Klux Klan has a right to speak freely. The university has put in hate a speech code that entitles only a few certain people to be able to speak.Ku Klux Klan goes with these hate speech codes that make them unable to express their opinion. Hate speech codes become useless because laws that have already been placed instead of relying on freedom limiting hate speech codes can solve problems. Hate speech codes go against our fundamental rights as citizens of the United States of America because of our freedom of speech. A second reason why universities should not limit people’s freedom of speech would be because of censorship. Censorship is speech that has been censored because it has been deemed inappropriate or harmful.Also when the government uses censorship it is unconstitutional. An example of censorship would be that according to Sara Hebel of the Chronicle of Higher Education, public-college officials in California would be strictly limited in their ability to censor the content of student-run newspapers under proposed legislation that passed the State Assembly this month (Hebel A28). Hebel explains that college students are worried that the bill will provide campus administrators to infringe new limits on what students say (Hebel A28).Hebel accurately reflects on the issue at hand and I agree with her position because students should not have to limit what they can or cannot say in a newspaper. Citizens need to know the truth and the truth would not be fully explained and contrasted without something like hate speech. The bill states: The bill would write into state law broad protections for the written speech of college journalists, a move that would complement and enhance the free-speech rights to which students are already entitled under the First Amendment.It would also prescribe how campus administrators might oversee student publications that colleges help finance and operate. Under the measure, which now goes to the State Senate, college administrators would retain the ability to discipline students for publishing hate speech. And students would still be required to observe libel and slander laws (Hebel A28). Freedom of speech should not be limited except when freedom of speech is put into harm ful situations. Slander is when someone makes a false spoken statement that damages someone’s reputation.This is an example of when freedom of speech should be limited. It is wrong for someone to initially defame someone. Another example of when speech should be limited is libel. Libel is when someone damages someone else’s reputation expressed through writing. Hate speech can come in many forms and limiting speech would be wrong unless it was put into a harmful situation. Another example of how hate speech codes are affecting students would be at Emory University. Gerald Uelmen is a professor at the Santa Clara University School of Law. Professor Uelmen is renowned for his extensive experience in criminal law.He is most well-known for serving on the defense team for the trial of People v. O. J. Simpson in 1994-1995. Well according to Uelmen hate speech codes follow several formats. Some codes, including Emory's, prohibit speech or conduct that creates an intimidating, hostile, or offensive educational environment. Court rulings have prohibited public (state-run) colleges and universities from enacting codes that restrict the constitutional right to free speech based on content (Uelmen). I like the fact that hate speech codes make sure that students are safe within the university.I also like that universities are not suppose to put in codes that will go against the First Amendment. I also think that universities probably do not follow these laws all the time especially earlier when I mentioned the new newspaper bill. It is not right for students to have to know these policies for hate speech codes; it just is not fair towards the students. In society these days people should not have to worry about other people talking about them behind their back. Everyone works together in this world and I do not understand why we cannot just get along.According to Jeremy Waldron, a professor that taught law and philosophy at New York University Law School, was a professor of social and political theory at Oxford, and was an adjunct professor at Victoria University in New Zealand, believes that â€Å"we are diverse in our ethnicity, our race, our appearance, and our religions, and we are embarked on a grand experiment of living and working together despite these sorts of differences† (Waldron) just like colleges. He believes that everyone should not live in fear and just to live life day by day.Hate speech on college campuses are more diverse and the experiences of hate speech occurring is more likely to happen. I believe that no one should have to live in fear on college campuses because of hate speech. White people are not superior, I mean look at President Barrack Obama, he is black and the leader of our country, and so he must be doing something right. But since people have to live in fear, according to Waldron the older generations of the black and Muslim families have to explain to their children why slanderous, libelous, and hateful statements are made towards them.Waldron says, â€Å"Can their lives be led, can their children be brought up, can their hopes be maintained and their worst fears dispelled, in a social environment polluted by these materials† (Waldron). This quote explains what people of different minorities have to endure for their children. Can their children be brought up different than they were? Hate speech is an awful thing to succumb to and people of different diversities especially on college campuses should not have to go through that pain.Waldron also says, â€Å"Diversity† and â€Å"inclusiveness† are so wonderful but fragile that maintaining the â€Å"dignity† of â€Å"vulnerable minorities† (Professor Waldron loves this expression) is a positive obligation not only for government but also for individuals. The law should therefore require us to â€Å"refrain from acting in a way that is calculated to undermine the dignity of other people† (Waldron). This quote by Professor Waldron tells us that diversity is a good thing, but it is also a fragile thing. Waldron says that the law should require us to refrain from undermining the dignity of the â€Å"vulnerable minorities. As citizens of the United States of America we need to quit hating people and let them have a say in how they feel. America is suppose to be the melting pot of the world and the land of the free and no body needs to be limited to it. In conclusion, limiting freedom of speech and allowing hate speech codes to be involved in our college campuses is unconstitutional. Limiting freedom of speech and allowing hate speech into our college campuses is wrong. University students are one of the main focus points in our society that are affected by limiting speech.They do not have the right to speak what they want because of hate speech codes and because university officials have a policy on what they can say or do. I honestly think there is something we can do about this, but everyone would have to work together. Unfortunately, I do not see that happening any time soon. Sooner or later this is how America is going to become. If we do not act soon we will no longer have the right to say what we want and the First Amendment will slowly disappear. We will not have the right to what we want to say anymore.Being able to say what we want in this country is a privilege. Most people in other countries do not get to say what they want because their country will not allow them to do so. No one should be able to take our right away from us because it ay hurt people. This is America, many important officials wrote the Constitution of the United States of America in 1787 for a purpose. They wanted us to have freedom and the right to do many things people could not do. The Constitution has been in place and used since 1789. This piece must be important if we are still using it today in our government systems.So in conclusion, college students shoul d not be limited to speech and hate speech codes should not come into effect within Americas college systems. Works Cited Buruma, Ian, â€Å"The Freedom to Offend. † The Best American Essays 2007. Ed. David Foster Wallace and? Robert Atwan. Boston: Houghton Mifflin, 2007. 22-27. Print Greenup, John S. â€Å"The First Amendment And The Right To Hate. † Journal Of Law ; Education 34. 4 (2005): 605-613. OmniFile Full Text Mega (H. W. Wilson). Web. 13 Nov. 2012. Hebel, Sara. â€Å"California Bill Would Curb Official Censorship Of Student Newspapers. Chronicle Of Higher Education (2006): A28. OmniFile Full Text Mega (H. W. Wilson). Web. 11 Nov. 2012. Uelmen, Gerald. â€Å"The Price of Free Speech: Campus Hate Speech Codes. † Santa Clara University, 1990. Web. 13 Nov. 2012. Waldron, Jeremy. The Harm in Hate Speech, Harvard University Press, 2012, 292 pp. , 26. 95. Web. 13 Nov. 2012. Wendel, W. Bradley. â€Å"A Moderate Defense Of Hate Speech Regulations On Universit y Campuses. † Harvard Journal On Legislation 41. 2 (2004): 407-420. OmniFile Full Text Mega (H. W. Wilson). Web. 13 Nov. 2012.

Social Media Marketing

Evaluate the Effectiveness of Social Media Marketing on Hotels Jennie Russell 1. Abstract Purpose; The internet has forced companies to transform themselves to be more interactive, innovative and efficient as the online consumer is more active, demanding and in control; if unhappy about a service the hotel’s reputation c an be damaged as negative information posted online is instant and public; sharing their opinion with hundreds of thousands of potential customers. However, savvy marketers are increasingly using social media to let guests sell their hotels, which is authentic marketing at its best.Marketers need to implement dedication, time and resources in social media marketing to be successful and stay ahead of their competitors; most hotels lack the resources required to effectively implement social marketing strategies. Methodology; This paper integrates triangulation to ensure all views of social media marketing are portrayed; three hotel marketing managers were questi oned, consumers on PollDaddy answered polls and the role of the practitioner research was undertaken to analyse Cedar Court’s Facebook campaign.Secondary research was used to develop recommendations for the effective use of social media marketing. Findings; This paper presents the results of an exploratory study on the different perspectives of social media marketing. It was found that some hotels have more developed social media marketing strategies than others but all are willing to learn and develop. Consumers had mixed opinions on social media marketing which lead to calls for recommendations to be derived from secondary research for the effective use of social media marketing.Research Limitations; More time was needed to research and analyse the Facebook campaign and a payable account was needed on PollDaddy to increase the exposure of the polls. Value; Social media marketing is a fairly new trend; it will be a key factor in the future of marketing; Large hotels like Hil ton and Four Seasons Hotels & Resorts have fully integrated social media into their marketing strategy, but for most hotels the difficulty is not only where to begin, but who to use and what to do; this paper will significantly impact how hotels market on social media sites.Keywords; Social Media, Marketing, Hotels, Effective, Participation, Interaction 1|Page 2. Context & Objectives Long before the Internet, people shared their opinions of products with friends and family through word of mouth; ‘a happy guest tells five others; an unhappy guest tells 9-10 others. ’ (Kennedy, 2009) Nowadays, consumers are spending more and more time on social network sites where they can broadcast their experiences directly online via social media sharing their opinion with hundreds of thousands of potential customers; hotel marketers need to reach these communities and interact with them to stay competitive.TIG Global (2009) describes how the internet has changed marketing; ‘what was once an efficient one way communication tool has evolved into an interactive two way communication device. ’ The internet is forcing companies to transform themselves to be more interactive, innovative and efficient. Kozinets (1999, p254) discussed that ‘online consumers are not merely passive recipients of consumption information but active creators’; consumers are now in control. The information the consumers post is instant and public; giving them the opportunity to be heard in large numbers.Marketers need to form alliances with these online consumer communities as it is the dawn of customer engagement; ‘Engaged customers spend more money and come back more often. ’ (Mclean, 2008) Social media marketing requires participation, interaction and dedication (Raza, 2006); time, commitment and resources are essential for the efficient use of social media marketing; however most hotels lack the resources required to effectively implement social mark eting strategies.Most hotels either don't do social media marketing or they don't do it efficiently; W eber (2009) understands that marketers have to be aggregators not broadcasters; they have to be part of the consumer’s conversation, not bombarding them with constant sales pitches. (Evans, 2009) Marketers have to ensure their content is beneficial to the hotel and their consumers; they should not perceive the hotels presence to be a nuisance.Large hotels like Hilton, Four Seasons Hotels & Resorts and MGM Grand have fully integrated social media into their marketing strategy, but for most hotels the difficulty is not only where to begin, but who to use and what to do. Is it detrimental for a hotel not to use social media sites? Can it be detrimental if social media sites are used but not appropriately? The aim of this study is to evaluate the role of social media in hotel marketing. The objectives of this study are to; ? Evaluate how the internet has changed hotel marketing. |Page ? ? ? Assess the key activities involved in social media marketing. Evaluate the role of social media marketing within hotel marketing strategies. Develop recommendations for the effective use of social media marketing in hotels. 3. Literature Review Marketing Raza (2005, p 2) defines marketing as an ‘ongoing process comprising various co-ordinated activities a company must perform to develop and/or wanted product, bring it to the market, maintain it there and maximize the customers benefit. The customer is an integral part of the marketing process; marketers need to focus on their customer’s needs, wants and expectations which will reflect in their services and result in a successful hotel. ‘For many years hospitality firms have believed that the goal of marketing is to create as many new customers as possible. ’ (Shoemaker & Lewis, 1999, p345) They believed it was important to satisf y the guests while they were on the property, but the real goal w as to continue to find new customers; their interest in getting new customers dominated the task of keeping customers.Nowadays, companies have realized that both aspects are vital; finding n ew customers and keeping current customers; Chen et al (2009) suggest that companies exploit the internet to become more innovative and effective at this task. Marketing using traditional methods used interruption techniques which consumers accepted as they classed them as necessary ‘happenings’; the marketers were in control. But the internet forced marketers to transform themselves; Chen et al (2009) discovered that marketers were no longer in control; the balance of power had shifted to the consumer.The existence of united groups of online consumers interacting shifts knowledge and power from marketers to consumers; Kozinets (1999, p258) supports this; ‘The more online consumption members communicate with one another through the internet, the more bold they feel about chall enging marketers and marketing claims. ’ Scott (2009) & Tuten (2008) realized that the ‘old rules’ of marketing were ineffective in a web 2. 0 world; (consumer generated content) marketers have to work harder as consumers control their media content.Saugestad (2009) reinforces this; ‘research shows that there is a growing proclivity among web users to tune out ‘corporate speak’. ’ Miguens, Baggio & Costa (2008) clarify that the internet is no longer just a static page, but a dynamic platform which allows consumers to independently generate their own content; sharing with other users and passing on their own experience. Marketers need to realize that online consumers are much more ‘active, participative, resistant, activist, loquacious, social and communitarian. ’ (Kozinets, 1999, p261) Social Medias 3|PageIt is important to ensure social media is explained to avoid confusion; ‘Social media is about sharing information and experiences with acquaintances in your networks. ’ (TIG Global, 2009) Weber (2009) noted that social networks are places where people with a common interest or concern, meet and express themselves, their opinions and ‘vent’. There are different social media channels depending on the desired goals; Table 1; Authors Analysis of Social Media Sites Type of Description Statistics Social Media Facebook Facebook is a social networking website that Facebook reports was originally designed for students, but is n average of now open to anyone 13 years of age or older. 250,000 new Facebook users can create and customize registrations per their own profiles with photos, videos, and day since January information about themselves. Friends can 2007. (Scott, 2009, browse the profiles of other friends and write p229) messages on their profiles. Twitter Twitter is an online service that allows you to There are a share updates with other users by answering reported 3 million on e simple question: â€Å"What are you doing? † tweets posted per Twitter is a free social networking and micro- day. (Social Media blogging service that enables its users toStatistics, 2008) send and read other users' updates known as tweets. TripAdvisor TripAdvisor is a free travel guide and 90% of online research website that hosts reviews from consumers trust users and other information designed to help recommendations plan a vacation. from reviews (Mclean, 2008) YouTube YouTube is a video sharing service that ‘Videos posted on allows users to watch videos posted by other You tube attract users and upload videos of their own. The more than 40 slogan of the YouTube website is â€Å"Broadcast million visitors Yourself. † This implies the YouTube service monthly. ’ (Weber, s designed primarily for ordinary people who 2009 p4) want to publish videos they have created. ‘Social networking continues to grow and shape the way people communicate. ’ (Hotelworld, 2010) There are hundreds of active social networking websites, but the social media sites listed in table 1 are relevant to this project as hotels are currently using them to market themselves. The internet is becoming one big social networking site; ‘Over 44% of all internet users are active in social media’ (TIG Global, 2009) Saugestad (2009) & Miguens, Baggio & Costa (2008) argue that social media sites are the most 4|Page opular sites on the internet due to the fact it is available 24/7, giving potential online customers the opportunity to access information at their own convenience. Starkov & Mechoso (2010) acknowledges that internet users spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on sites than a year ago which is beneficial to marketers if they use social media effectively, as they are reaching a growing audience. Using Social Media Effectively Many authors agree that social media marketing needs to be fully integrated in the hotel’s marketing process.Marketer’s need a solid internet strategy; merging social media marketing into their marketing plan and the hotels brand; integrating videos, images and blogs to increase exposure and improve online positioning. (Davis, 2009, Raza, 2005, Tikkanen et al, 2009) Social media gives marketers an incredibly inexpensive way to build brand awareness, while doing it in a way that makes the hotel seem simultaneously hip, down to earth and fun. Hotels (2009) explain how savvy marketers are increasingly using social media to let guests sell their hotels, which is authentic marketing at its best.Kennedy (2009) found that guests who have had extremely positive experiences do often feel motivated to post their positive feedback on the internet. Successful word of mouth marketing isn’t about what the hotel thinks it represents; it’s what the consumers choose to talk about; ‘Word of mouth hinges on real consumers spreading the word for you. ’ (Mclean, 2008) It’s the best marketing tool; with high credibility as it comes from previous customers and there is no cost to the hotel.However, if consumers have a bad experience it can be unfavourable for the hotels reputation; ‘a single negative online guest review can cause significant damage by scaring off future potential guests. ’ (Kennedy, 2009) The scope of internet marketing is huge; numbers could be in the realms of tens of thousands of potential guests scared off from one bad review on the internet. Hotels reputations are at stake; consumers are going to be talking about how they were treated for better or for worse.Four Seasons Hotels & Resorts has set the bar for social media customers service care; a guest went on twitter whilst staying at the Biltmore Four Seasons Resort to make a criticism about the hotels music, to her surprise she received a bottle of wine and a note from the general mana ger apologizing. Another situation at Four Seasons Bangkok, where a guest complained on twitter about the lack of appealing movies on TV that night; management were notified and the guest was informed about the hotels in-house DVD library. Kirby, 2009) These situations show the effective engagement and participation required with social media marketing that results in high customer satisfaction. Interaction, Participation and Authenticity Social media is all about forming relationships, trust and building an online reputation. The main focus in social media marketing is to keep consumers informed and not to fool them. TIG Global (2009) explain that social media users 5|Page will likely be appreciative of hotel marketers updates and more inclined to pass them along to their networks of friends and family, if they feel the updates are authentic and useful.The main purpose of social media is social interaction and networking with other users; hotel marketers need to enhance their socia l interactions to be successful; ‘the speed of the response is a significant factor in interactivity. ’ (Tikkanen et al, 2009, p1371) The stronger a hotel’s genuine interactivity on social media sites, the stronger their social media brand will be. Starkov & Mechoso (2010) reveal that if a hotel enhances its social media presence on Facebook and Twitter, it can create a buzz around the property and contribute to increased awareness and booking considerations.Engaging and dynamic content can enhance a hotels presence and generate continuous interest; ‘the online social media process is all about the ‘word of mouse’. ’ (Parsippany, 2009) Social media sites are all about customer engagement; companies who focus on engagement rather than selling will see success. (Mclean, 2007, Tikkanen et al, 2009) By incorporating value, interactivity and engagement; hotel marketers could thrive with social media marketing. Valuable Content Evans (2009) ad vises marketers to ensure they have significant cont ent on their social media sites otherwise they will lose consumers and search engine rankings.Consumers aren’t afraid to tell hotel marketers if their content is rubbish but at least social media offers the ability to make instant adjustments in case they need to change detrimental content. ‘Marketers have to provide customers with value to have a better chance of engaging their customers in their marketing activities. ’ (Parsons et al, 1998 cited from Tikkanen et al, 2009, p1369) Value is one of the most important things to keep in mind when creating great social media content that will persuade consumers to interact and engage with marketers.Armstrong (2001) understands that marketers are sceptical about social media marketing but tries to convince them to use the internet as a sales and marketing tool; he summarizes that the issue is not only how to engage the consumer, but also how first to attract the cons umer to the website and then to retain them; however this book is dated with basic knowledge of the internet and limited reference to social media marketing. Saugestad (2009) argued that successful social media marketing requires meaningful participation, authenticity and real engagement.Social media is a continual process of evolving and updating to ensure exciting and lively content; ‘Involvement in (and success with) social media takes time and commitment. ’ (TIG Global, 2009) Future of Marketing Hotels (2009) predicts social media will become firmly entrenched as a marketing channel in 2010. Savvy marketers will continue to shift marketing funds to online channels at the expense of traditional marketing methods which Starkov & Mechoso (2010) reinforce ‘social media and mobile marketing are quickly becoming the mainstream in the hospitality industry. Accelerating technological 6|Page developments are evolving as a new generation of opportunity and challenge for the marketer. The issue with social media marketing isn’t whether to use it or not but to ensure the time, commitment and resources are spent developing it effectively. There is a lot of literature around social media marketing but no distinct recommendations for effective usage. 4. Method of InvestigationAn exploratory research approach will be used to gather information; a mixture of deductive and inductive; deductive as I want to find if hotel marketing managers find social media marketing useful, also want to find if the level of communication on social networking can gain loyalty from consumers or discover if social me dia marketing is beneficial to a hotel or detrimental to their image. Inductive secondary research will develop recommendations for the use of social media marketing. Triangulation refers to the use of different data collection techniques in ne study in order to ensure the data is correct and precise. (Saunders, Lewis, Thornhill, 2005) Triangulation will be used in this project as it will provide better opportunities to gather all perspectives on social media marketing and will allow effective evaluation of the findings. A mixed method research approach will be undertaken and data will be analyzed throughout the process; Tashakkori & Teddie (2003) quoted in Saunders, Lewis, Thornhill, (2005, p 146) argue that ‘multiple methods are useful if they provide better opportunities for you to answer your research question. The role of practitioner researcher will be undertaken as I designed a Facebook page for Cedar Court Hotel Wakefield when I worked for them on my placement which I now manage. I plan to add 1 event and 3-4 status updates per week as well as requesting at least 40 friends. I understand it will be time consuming; I’m a full time student so all my time is spent on university work which does not allow me to be fully immersed in the daily events at Cedar Court.Therefore familiarity may affect the research as I don ’t have any up to date information to enable me to frequently update the status with current issues; I have overcome this problem by asking the sales manager to keep me informed. I will analyse the campaign for 3 months to observe the impact and responses from the hotel’s social media activities. Structured questionnaires will be conducted using purposive sampling (typical case) with three hotel marketing managers that are currently using Facebook to market their hotel in order to explore their opinions of social media marketing.The questionnaires will be conducted through email so the managers can complete the questionnaire at a time and place convenient to them. The delphi technique will be used to ensure the key issues are addressed; when all the data is collected I will distribute it to the marketing managers to see if they agree with 7|Page the findings and to ensure all the important issues have been illustrated. All three managers will answer the same set of que stions to ensure reliable data. From these questionnaires I will develop polls to ask the general ublic their opinions on social media marketing using PollDaddy as the sampling frame ‘The larger your sample size the lower the likely error in generalising to the population. ’ (Saunders, Lewis, Thornhill, 2005, pg. 210) Poll Daddy has 500,000 users around the world (PollDaddy, 2009) which should generate a good response rate; I am aiming for at least 100 answers to each question to generate findings that are representative of people who are interested in social networking. There is no limit to the amount of questions I can post as PollDaddy provides interactive polling, which I thought was relevant to this project.I will post the questions in November and 3 months later I will gather the quantitative data which allows easy comparison. As well as primary data, documentary secondary data will be gathered from literature on the internet; journals and articles from websites s uch as e. hotelier. com/caterersearch. com will be used to develop recommendations for a hotel marketer to efficiently use social media marketing. Secondary data is unobtrusive; it will aid the project’s objectives and will enable triangulation.An external ethics committee is not required for this research; none of the participants will be vulnerable and social media marketing is a neutral subject. Participant error, bias or observer error shouldn’t occur as triangulation should yield consistent, reliable findings. For this project written consent will be implemented, if participants do not want to participate then they simply do not have to answer the questions. Participants will be volunteers and will be adequately informed of the research; they will be free to withdraw at any time and if necessary the findings can be anonymous.I will monitor Facebook and PollDaddy 4 times a week to ensure the activity is sincere and will re evaluate the validity if I feel it’ s being compromised. 8|Page 4. 1 Research Agenda From the literature review the key issues were highlighted and incorporated into the table below; these issues will form the basis of the questionnaires and polls. Table 2; Table of Issues Issues Reference The more online consumption members communicate with one another through the internet, the bolder they feel about challenging marketers and marketing claims. KOZINETS, Robert, V. (1999) E-Tribalized Marketing? The strategic Implications Of Virtual Communities of Consumption. European Management Journal. 17 (3) 252–264. Online social networking sites are the most popular sites on the internet. MIGUENS, J. , BAGGIO, R. , COSTA, C. (2008) Social Media and Tourism Destinations; TripAdvisor Case Study. Advances in Tourism Research 2008. Aveiro. Portugal RAZA, Ivo. (2005) Heads In Beds; Hospitality & Tourism Marketing. 1st Edition. United States of America. Pearson Prentice Hall. DAVIS, John. (2009) Social Media; Marketing Magic or Madness. [online] 16 July. Article from Hotel Online; News for The HospitalityExecutive. Last accessed on 19 October 2009 at: www. hotel- It is virtually impossible to compete in today’s marketplace without a solid internet strategy. Hotels need to merge social media marketing into the brand and the marketing plan; integrating videos, images and blogs to increase exposure and improve online Question derived from issue Do you find that online consumers are much more active, participative, resistant and more demanding? What types of social media marketing do you use and how do you use it? Do you have an internet marketing strategy? How important is social media marketing in your arketing plan? Is it fully integrated? 9|Page positioning. online. com/News/PR2009_3 rd/Jul09_SocialMediaMagic. html Engaging and dynamic PARSIPPANY, NJ. (2009) content can generate Introducing: CoMMingle continuous interest; ‘the Social Media Marketing online social media Agency for Hospitality. process is all about the [online] 21 September. ‘word of mouse’. ’ Article from Hotel Online; News for the Hospitality Executive. Last accessed on 19 October at: http://www. hotelonline. com/News/PR2009_3 rd/Sep09_CoMMingle. html Successful social media SAUGESTAD, Stephen. marketing requires 2009) Social Media and the meaningful participation, Hospitality Industry. [online] authenticity and real 23 September. Article from engagement. ehotelier. com; the one stop website for hoteliers. Last accessed on 19 October 2009 at: http://ehotelier. com/hospitali tynews/item. php? id=P17166_ 0_11_0_C Four Seasons Hotels & KIRBY, Adam. (2010) MGM Resorts has set the bar Grand Billboard Takes for social media Twitter to Masses. [online] 4 customers service care; January. Article from Hotels; a guest went on twitter The Magazine of the whilst staying at the Worldwide Hotel Industry.Biltmore Four Seasons Last accessed on 6 January Resort to make a 2010 at: criticism about the http://www. hotelsmag. com/b hotels music, to her log/Musings_Miscellany/296 surprise she received a 91bottle of wine and a note MGM_Grand_Billboard_Tak from the general es_Twitter_To_Masses. php manager apologizing. 1. Does your social media site incorporate engaging and dynamic content for your consumer? 2. How often do you update your content on your social media sites? 1. Successful social media marketing requires meaningful participation, value and real engagement do you feel you give this and how? 2.How often do you check/interact on your social media sites? 1. If you find a negative comment online what do you do? 2. Can you give me 3 examples of how social media marketing has worked well for you and what was the impact? 10 | P a g e 5. Findings & Analysis 5. 1 Facebook Research The impact and responses from Cedar Court’s social media activities on Facebook were recorded. Every week Cedar Court’s status was updated 3 times, a new event was added and an average of 40 friends were requested; the campaign was analysed for 3 months to investigate positive and negative reactions of the consumers.It can be immediately seen from column 2 that Cedar Court’s friends have consistently increased, doubling the amount of friends it started off with from 323 on 24. 11. 09 to 692 on 19. 02. 10. The number of people adding Cedar Court to be their friend (column 5) also consistently increased, in the first month Cedar Court had 0-1 people requesting to be their friend but towards the end of the campaign an average of 6 people were requesting to be their friend with a maximum of 8 people on 19. 02. 10.The popularity of Cedar Court definitely increased; at the start only 1 person ‘liked’ the status, then only 1 person commented on the second status, gradually throughout the weeks more people started to ‘like’ and comment on the statuses. Towards the end of the campaign an average of 30 people were ‘liking’ the sta tus and an average of 3 people were commenting; the Valentine’s Day status (15. 02. 10) had 70 friends ‘like’ it and 3 comments which is significant. Generally, the popularity of Cedar Court’s profile did increase however there was a decrease of 7 friends on 24. 2. 09 which could be due to the fact 4 events were sent out the previous time or it could have been due to festive pessimism, after this incident I ensured I would only send 1 event out each week to ensure I didn’t annoy any more of Cedar Court’s friends. The number of people accepting Cedar Court to be their friend and adding Cedar Court to be their friend consistently increased, which could be due to the fact that more consumers are accepting companies presence on social media sites owever consumers tended to ‘like’ and comment on the personal status update; not the sales pitch status es, which goes against companies objectives to use social media as a marketing tool. A ll the comments were positive which is encouraging; this shows a positive impact as consumers enjoy participating in the personal statuses; they take pleasure in the engagement and interactment with the hotel’s day to day activities; birthday’s, promotions, new employees etc. 11 | P a g e 5. 2 Questionnaires with Marketing Managers Questionnaires were emailed to the marketing managers of Hilton, Marriott and Malmaison.They were given 1 month to reply; giving as much detail as possible. To analyse these questionnaires, themes have been derived to allow ease of comparison between the hotels. Marketing the Hotels At the moment all three hotels use a variety of sources to market their hotels; social media, emails, newspapers, tradeshows, search engines, word of mouth and leaflet dropping. All three also have an internet marketing strategy; Hilton explained their marketing team works together with their PR and promotions to shape this strategy.Social media is important in t he hotels marketing plans; Marriott have only been using social media for around 6 months and hopes to be fully integrated by the end of the year. Hilton acknowledges social media is a ‘new space’ and have integrated it through PR and partnerships/promotions. All three hotel’s use Facebook, plus another social media form, however they all use them in slightly different ways. Malmaison started using social media marketing after attending a ‘future of hospitality’ course and uses Twitter and Facebook to update promotions and news etc.Hilton recognised that conversation about their brand were taking place on Facebook and Twitter whether they were participating or not; they use the same sites as Malmaison as ‘additional channels’ for brand news and giveaways. Marriott started in response to their sister hotel having used it for several months and uses Facebook and LinkedIn. Opinions on Social Media Marketing Malmaison’s opinions are m ixed; they believe it is the way forward because it has many benefits but understand there are negatives and that hotels should be careful.However Marriott is not in favour of it; ‘using sites that are not necessarily business focused as a marketing tool can cheapen your product and portray the wrong image. ’ Hilton understands the need for a sound strategy, time and commitment before adopting it; ‘social media marketing should never be used in place of traditional marketing tactics. ’ 12 | P a g e All three hotels agree that social media marketing is useful; Malmaison finds it easy to a point, ‘its quick, reaches a mass audience, builds relationships and is relatively cost effective. ’ Marriott thinks it is cost effective and likes the ‘speed to market. Hilton states that it is ‘extremely helpful in building buzz for our brand , sharing news quickly. ’ Occurrence of Content Updates and Interactions All three hotels interact on their social media sites however there are different levels; Hilton is the highest and checks theirs frequently throughout each day whereas Marriott only check theirs once a week; hotels on social media sites should be giving instant information; a week is far too long. Malmaison checks theirs as ‘often as they can’; but this is a loose term and could range from Hiltons highest level to Marriott’s lowest level of interaction.Again, with content update the rankings were the same; Hilton was the leader as they ‘post multiple messages to Twitter each day and add content to Facebook regularly’, Marriott only update their content on average once a month which is insufficient and Malmaison were vague with ‘as often as we can. ’ Participation, Engagement and Valuable Content Malmaison follows up on complaints and says thank you for good comments, they offer incentives and promotions their customers would appreciate.Hilton talks with their â €˜fans’ rather than ‘at’ them, they try to provide content that has real value, rather than simply ‘pushing marketing messages. ’ Whereas Marriott acknowledges that they are not giving the ‘appropriate level of participation’ however this year they do hope to overcome this and build their online profi le. Malmaison believes that their site incorporates engaging and dynamic content for their consumers; Hilton always ‘tries to provide information that is valuable to our audience. ’ Marriott is drawing up plans to address their ‘limited’ content.Champions and Time Spent with Social Media Marketing All three hotels understand the importance of assigning a dedicated social media marketer; Hilton has ‘an agency team and three internal team members’; Malmaison has 1 person from each hotel responsible and Marriott has nominated six people for their social media activities. Marriott only spends a couple o f hours per week on social media marketing whilst Malmaison spends ‘as much time as we can’ which is again vague but sounds keen! Hilton understands that ‘time investment is considerable and necessary. Attracting the Active and Demanding Online Consumer Malmaison attracts online consumers to their social media sites through exclusive offers and competitions; Hilton has integrated their Facebook and Twitter with their official brand site and other microsites; they also rely heavily on 13 | P a g e word of mouth from their current ‘fans’ and use giveaways. In the near future Marriott will be adding their social media addresses to their traditional ‘collateral’ that they hand to clients. Malmaison agrees with the statement that ‘online consumers are more active, participative, resistant and demanding. Hilton thinks it varies; ‘most followers are honest and enjoy travel so their posts and comments are positive’ but Hiltons social media channels are ‘not intended to be a guest assistance centre. ’ Which I disagree with; guests should be able to have their p roblems resolved through social media, I do understand that it’s an international company but strategies should be in place for these encounters. Marriott said ‘we will only really begin to see this in the coming months as our exposure grows. ’ Analysis of Social Media MarketingMalmaison analyses their social media marketing at the end of every week using tools such as ‘trendistic, tweetbeep, twittercounter, twitpwr. ’ Hilton receives weekly reports from an agency that ‘tracks major topics. ’ However Marriot t’s focus is ‘bringing our profile to a level where it actually merits tracking. ’ TripAdvisor Reviews Malmaison and Marriott both stated that they use TripAdvisor reviews but didn’t say how they used them. Hilton encourages its hotels to monitor consumer revie ws as ‘they are a great way to understand what is and is not working for a particular property. ’ Negative CommentsIf Malmaison finds a negative comment then they ‘address and investigate the situation, if a contact number/email address is left then the matter will be dealt with in private. ’ Hilton does their best to resolve the issue; ‘just as we do at our hotels when a guest complains. ’ Until this year Marriott only acted on feedback without replying to the customer; but now they use the ‘Manageme nt Response’ function to post replies to both negative and positive comments. Hilton doesn’t believe social media can necessarily go wrong, but negative posts about customer’s experiences at their hotels is ‘disheartening. Malmaison stated that they seem to be doing ok and Marriott said ‘this remains to be seen. ’ Social Media Working W ell All three hotels have had positive experiences with social med ia; Malmaison has had positive feedback from its ‘fans’, the events they advertised have had favourable responses and offers have been well received. Hilton asked ‘Tweeters’ to cheer for the film premier ‘Up in the Air’ for a chance to win various prizes; this was mutually beneficial and increased the hotel’s profile; reporters often post stories from Hiltons Twitter or Facebook.Marriott use Facebook to advertise charity events and to drive exposure of their Christmas party packages. 14 | P a g e Recommendations Malmaison and Marriott are welcoming of recommendations ‘that are tailored for our product and the market we are in. ’ Hilton are ‘always looking for suggestions that we can use at the brand level and share with our hotels. ’ Social media is a continual process of evolving and updating that takes time and commitment, even though Hilton are the most advanced in social media, the willingness for suggestion s shows true commitment and is an important attribute.Hilton are the most savvy in social media marketing; Marriott is fairly new in this concept and need more time to extend their strategies. Malmaison is well developed but not up to Hiltons standards however Hilton is a multi-national company which is hard to compete with. Unfortunately some managers did not answer in as much depth as I would have liked; none would disclose any financial information which is understandable but disappointing as it would have been interesting to compare the financial implications and set a guideline amount in the recommendations.One manager took 3 months to fill out the questionnaire and only replied when I used Facebook to prompt them to fill it in. 5. 3 PollDaddy Results Polls were developed on PollDaddy to ask the general public their opinions on social media marketing. Originally I had problems with the response rate as I only had a free account, if I had a paid account I would have received mor e responses and more exposure, but I overcame this by using Facebook to link my questions from PollDaddy and the responses increased rapidly; reinforcing the argument that social media is effective.Table 3; Key Points from PollDaddy 1. 87% think that social media marketing isn’t just a trend. 2. 50% think that marketers abuse social media marketing. 3. 48% think there should be rules for the appropriate usage of social media marketing. 31% think marketing on social media is innovative. 4. 5. 6. 7. 8. 60% find it easier to challenge marketer’s claims through social media marketing. 30% use Facebook and 27% use Twitter as their main social media forms. 36% think companies on social media are demonstrating meaningful participation, authenticity and real engagement. 2% engage in social media if they see it as beneficial. 15 | P a g e 9. 57% think social media marketing is a convenient and efficient way of finding information and interacting with an organisation Source; Aut hor’s Analysis of Poll Daddy Results 1. This is a significant percentage of people who think social media marketing isn’t just a trend; they believe it will be around permanently so hotels should take up this information and use this to their advantage through marketing. 2.Half who answered thought that marketers ‘just don’t get’ social media marketing; people felt that marketers could make more of the opportunities they have; the ‘recommendations’ may help marketers use social media marketing more effectively. 3. This point reinforces the need for marketers to effectively use social media marketing; it is a fairly new concept and marketers need to develop their strategies if they want to succeed. 4. 31% think marketing on social media is innovative which is encouraging for marketers; 32% of people don’t mind social media marketing as long as it isn’t excessive. 5.Online consumer aren’t afraid to challenge marketers claims; they are more assertive which strengthens Chen et al (2009) and Kozinets (1999) argument that the balance of power has shifted away from the marketer to the online consumer. 6. Most people who answered used some form of social media marketing, from Facebook to LinkedIn; companies should begin marketing on Facebook and then develop their strategies from there. 7. 36% thought that social media marketing shows companies commitment to engagement and interaction; however the polls were very close with some people being suspicious of social media marketing and the marketing ploys. . Social media sites are all about customer engagement with beneficial content this point reinforces Mclean (2007) and Tikkanen et al (2009); companies who focus on engagement rather than selling will see success. 9. This supports TIG Global’s (2009) point that social media users will likely be appreciative of hotel marketers updates and more inclined to pass them along to their networks of frien ds and family, if they feel the updates are authentic and useful.All questions answered had different response rates ranging from 97 to 497. Even though some of the percentages are fairly inconclusive, social media 16 | P a g e marketing is a growing trend and it would be interesting to see the results in a year’s time. 5. 4 Recommendations The dynamic growth and popularity of social media sites has created new opportunities for hotels; I have created recommendations to ensure proper usage of social media marketing and eliminate the risks involved for hotels. 6. ConclusionThe purpose of this project was to evaluate social media in hotel marketing; this project aims to help hotel marketers assess the key activities involved in social media marketing and evaluate the impact on a hotels marketing strategies and their image. Literature Review The internet has forced companies to transform themselves to be more interactive, innovative and efficient as the online consumer is more a ctive, demanding and in control; if unhappy about a service the hotel’s reputation can be damaged as negative online information posted is instant and public; sharing their opinion with hundreds of thousands of potential customers.The more online consumers communicate with one another, the bolder they feel about challenging marketers and marketing claims. Social media marketing requires participation, interaction and dedication; time, commitment and resources are essential for the efficient use of social media marketing; it is a highly engaging and innovative marketing method. Engaging and dynamic content can enhance a hotels presence and generate continuous interest; it needs to be focused on the consumer, it’s not what the hotel wants to talk about it’s about what the consumers want to talk about.If a hotel enhances its social media presence, it can create a buzz around the property and contribute to increased awareness and booking considerations. Savvy market ers are increasingly using social media to let guests sell their hotels, which is authentic marketing at its best. Findings By analysing the impact of social media marketing through different mediums the research was able to demonstrate the impact of social media marketing. More time was needed to analyse the Facebook campaign and a payable account was needed on PollDaddy to increase the exposure of the polls.Despite the limitations there are a number of important points that came from the research; more consumers are accepting companies presence on social media sites like Facebook however consumers prefer personal status updates; not 17 | P a g e sales pitch statuses. The company profile needs a personality in order for engagement to be fulfilled. Social media is a continual process of evolving, updating and developing; hotels should be consistent in regularly usage on social media sites; instant information is needed to be given; a week is far too long to interact and deliver thei r message effectively.Hotels should implement weekly analysis of their social media marketing strategies to ensure effective usage. All three marketing managers have positive experiences with social media marketing with Hilton stating ‘social media marketing can’t necessarily go wrong. ’ PollDaddy consumers don’t mind social media marketing as long as it isn’t excessive; it shows companies commitment to engagement and interaction; however the polls found some people being suspicious of social media marketing and the marketing ploys.Consumers thought that marketers ‘just don’t get’ social media marketing; they felt that marketers could make more of the opportunities they have; the ‘recommendations’ may help marketers use social media marketing more effectively. Recommendations have been derived through secondary research for the effective use of social media marketing. A dedicated and committed employee needs designat ing to monitor and interact on the social media sites.Marketers should establish themselves as credible members of the community and legitimate experts in their field by sharing knowledge and useful links. To Conclude Social media marketing is a fairly new trend; marketers should intensify their efforts to develop and expand their social media marketing strate gies to improve their online positioning. There are positives and negatives to any new venture but overall if social media is effectively used the positives out weight the negatives.It is virtually impossible to compete in today’s marketplace without a solid internet strategy and hotels need to merge social media marketing into their brand and their marketing plan. Social media will soon be the norm in marketing and marketers need to implement dedication, time and resources to be successful and stay ahead of their competitors; most hotels lack the resources required to effectively implement social marketing strategies s o this paper should significantly impact how hotels market on social media sites.Social media marketing is a free marketing tool and if used effectively can be beneficial to the hotel with high returns, however if hotels use social media but not effectively then this can be detrimental to their image; online consumers will perceive them as a nuisance and their online reputation will be ruined. Referring back to the questions asked at the start of this paper; ‘is it detrimental for a hotel not to use social media sites? ’ and ‘can it be detrimental if social media sites are used but not appropriately? I think it can be both detrimental to a hotel to not use social media, as they are missing out on a mass online market, who will be 18 | P a g e discussing their brand whether they are participating or not, however it can also be detrimental if social media is used but not appropriately. By incorporating value, interactivity and engagement; hotel marketers could thriv e with social media marketing. Future research from this paper should look into the long term benefits of social media marketing.Some of the percentages were inconclusive from PolDaddy, it would be interesting to see the results in a year’s time to discover how opinions had changed. 8. Bibliography ARMSTRONG, Steven. (2001) Advertising On The Internet; How to Get Your Message Across On The World Wide Web. 2nd Edition. Wales. Kogan Page. CHEN, Wei, et al (2009) Strategic Management: Undergraduate Programme in Service Sector Management. Essex. Pearson Education. DAVIS, John. (2009) Social Media; Marketing Magic or Madness. [online] 16 July.Article from Hotel Online; News for The Hospitality Executive. Last accessed on 19 October 2009 at: www. hotelonline. com/News/PR2009_3rd/Jul09_SocialMediaMagic. html DELUZAIN BARRY, Susan. (2009) Ten Reasons to Use Social Media for Launching a Hotel. [online] June 2009. Article from Hotel Online; News for the Hospitality Executive. Last acce ssed on 19 October at: http://www. hotelonline. com/News/PR2009_2nd/Jun09_TenReasons. html EVANS, Liana. (2009) Your Social Media Content Must Be Valuable. [online. ] 9 November. Article from search engine watch. com.Last accessed on 10 November 2009 at: http://searchenginewatch. com/3635597 HOTELS. (2009) ‘Twend’: Social Media Evolving Into Social Marketing. [online] 30 November. Article from Hotels; The Magazine of the Worldwide Hotel Industry. Last accessed on 5 December 2009 at: http://www. hotelsmag. com/article/409358_Twend_Social_Media_Evolving_Into_Social_Marketing. php? q=twend%3B+soci al+media+evolving+into+social+marketing HOTELWORLD (2010) Fairmont Launches Social Networking Website for Guests. [online] Last accessed on 20 February 2010 at: http://www. hotelworldnetwork. om/social-networking/fairmont-launches-socialnetworking-website-guests-7305 19 | P a g e IBM (2009) IBM Social Computing Guidelines. [online] Last accessed on 8 January 2010 at: http://www. ibm. com/blogs/zz/en/guidelines. html KENNEDY, Doug. (2009) Hotel Hospitality Training Tips For The Era Of Social Networking. [online] Hotel Online; News for the Hospitality Executive. 16 October. Last accessed 19 October 2009 at: http://www. hotelonline. com/News/PR2009_4th/Oct09_SocialTips. html KIRBY, Adam. (2009) The Greatest Twitter Hotel Service Story Yet. [online] 17 December.Article from Hotels; The Magazine of the Worldwide Hotel Industry. Last accessed on 20 December 2009 at: http://www. hotelsmag. com/blog/Musings_Miscellany/29418The_Greatest_Twitter_Hotel_Service_Story_Yet. php KIRBY, Adam. (2010) MGM Grand Billboard Takes Twitter to Masses. [online] 4 January. Article from Hotels; The Magazine of the Worldwide Hotel Industry. Last accessed on 6 January 2010 at: http://www. hotelsmag. com/blog/Musings_Miscellany/29691MGM_Grand_Billboard_Takes_Twitter_To_Masses. php KOTLER, Philip, et al (2005) Principles of Marketing. th European Edition. Spain. Pearson Education. KOZINE TS, Robert, V. (1999) E-Tribalized Marketing? ; The Strategic Implications Of Virtual Communities of Consumption. European Management Journal. 17 (3) 252–264. MCLEAN, VA (2007) Report Predicts Dramatic Changes in Hotel Marketing Discipline as Result of Consumers Use of Social Media; The Cost to Use these Tools is Low and the Impact is High. [online] 4 September. Hotel Online; News for the Hospitality Executive. Last accessed on 19 October 2009 at: www. hotelonline. com/News/PR2007_3rd/Sept07_SocialMedia. tml MCLEAN, VA (2008) Changes in Communication, the Social Media Revolution, and Evolving Search Engine Optimization Forcing Marketers to Rethink How They Market Destinations and Hotels; Recap HSMAI-CHA Conference. [online] In Caribbean Sales & Marketing Strategy Conference, San Juan. 13-14 December. Hotel Online; News for the Hospitality Executive. Last accessed on 19 October 2009 at: www. hotelonline. com/News/PR2008_1st/Jan08_RecapCHA. html MIGUENS, J. , BAGGIO, R. , COSTA , C. (2008) Social Media and Tourism Destinations; TripAdvisor Case Study. Advances in Tourism Research 2008. Aveiro.Portugal 20 | P a g e PARSIPPANY, NJ. (2009) Introducing: CoMMingle Social Media Marketing Agency for Hospitality. [online] 21 September. Article from Hotel Online; News for the Hospitality Executive. Last accessed on 19 October at: http://www. hotelonline. com/News/PR2009_3rd/Sep09_CoMMingle. html POLLDADDY. (2009) The PollDaddy Platform. [online] Last accessed on 15th January at: http://polldaddy. com/about/ RAZA, Ivo. (2005) Heads In Beds; Hospitality & Tourism Marketing. 1st Edition. United States of America. Pearson Prentice Hall. SALERNO, Neil. (2009) What is Your Hotel’s Online Market Share? online] October 2009. Article from Hotel Online; News for the Hospitality Executive. Last accessed on 19 October 2009 at: http://www. hotelonline. com/News/PR2009_4th/Oct09_MarketShareOnline. html SAUGESTAD, Stephen. (2009) Social Media and the Hospitality Industry. [online] 23 September. Article from ehotelier. com; the one stop website for hoteliers. Last accessed on 19 October 2009 at: http://ehotelier. com/hospitalitynews/item. php? id=P17166_0_11_0_C SAUNDERS, Mark, LEWIS, Philip, THORNHILL, Adrian. (2007) Research Methods for Business Students. 4th Edition. Spain.Pearson Education. SCOTT, David M. (2009) The New Rules of Marketing & PR; How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly. Canada. John Wiley & Sons. SHOEMAKER, Stowe, LEWIS, Robert, C. (1999) Customer Loyalty; The Future Of Hospitality Marketing. Hospitality Management. 18. 345-370. Social Media Statistics. (2008) Twitter. [online] Last accessed on 20 January 2010 at: http://socialmediastatistics. wikidot. com/twitter STARKOV, Max, MECHOSO, Marina. (2010) 2010 Top Ten Internet Marketing Resolutions. [online] 4 January.Article from Hotels; The Magazine of the Worldwide Hotel Industry. Last accessed on 6 January 2010 at: http:/ /www. hotelsmag. com/article/4424032010_Top_Ten_Internet_Marketing_Resolutions. php? rssid=20620=2010+top +ten+internet+marketing+resolutions TIKKANEN, Henrikki, et al (2009) Exploring virtual worlds: success factors in virtual world marketing. Management Decision. 47 (8) 1357-1381. TIG GLOBAL (2009) Why All Travel Pros Must Use Social Media. [online] 17 November. Article from Hotels; The Magazine of the Worldwide Hotel Industry. 21 | P a g e Last accessed 18 November 2009 at: